Attitude And Objections

Audience Analysis #11

Worksheet Description

The “Audience Analysis” worksheet is a structured tool intended to guide someone in understanding various aspects of their audience prior to delivering a speech or presentation. It asks for specific demographic information about the audience and prompts the user to consider what the audience already knows, thinks, or believes about the topic at hand. Additionally, the worksheet encourages the speaker to anticipate the audience’s attitude, potential questions, common misconceptions, objections, and likely points of agreement related to the topic.

This worksheet is teaching students the critical practice of audience analysis, a key step in preparing for any form of public speaking or presentation. It helps students to think critically about who they are addressing, enabling them to craft a message that resonates with the audience’s existing knowledge and values. By considering potential questions and misconceptions, students learn to address and clarify these areas proactively. The process encourages thorough preparation, aiming to enhance the effectiveness of communication and the likelihood of the audience’s positive reception.