Techie’s Terrific Tech-Shop – Customer Relationship Management

Worksheet Description

In the business world, Customer Relationship Management (CRM) refers to strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The primary objective of CRM is to improve business relationships, retain customers, and drive sales growth.

Imagine you’ve opened a small electronics store where you sell gadgets you’ve designed. As your customer base grows, you decide to implement a Customer Relationship Management (CRM) system to better serve your clients. Describe the information you’d want to collect about each customer and how you’d use it to improve their shopping experience. How would this system help you maintain strong relationships with your customers, ensuring they keep coming back to your shop and recommending it to others?