Tasting the Rainbow

Worksheet Description

This worksheet uses a Skittles commercial to explore the concept of synesthesia in marketing. Students are instructed to watch the commercial and identify any lines that use synesthesia-a blending of senses like taste and sight or hearing and smell. They then have to analyze the typical and indicated senses in the synesthetic phrase and explain why this use of synesthesia is effective in the advertisement. The activity helps students to understand how sensory language can be used in a creative and impactful way in advertising.

The worksheet is teaching students about the application of synesthesia outside of literature, specifically in the context of advertising. It demonstrates how marketing uses this literary device to create memorable slogans and engage consumers on a multisensory level. The exercise helps students develop critical thinking skills by analyzing why synesthesia is persuasive and appealing in commercials. Additionally, it encourages them to consider how sensory experiences can be invoked through words to influence emotions and behaviors.