Audience Analysis

Worksheet Description

The “Audience Analysis” worksheet is a planning document for a speech project that prompts the speaker to thoughtfully consider their audience before crafting their speech. The worksheet asks the speaker to specify their topic, identify the audience they will be speaking to, and reflect on the audience’s expectations both of the speaker and the topic. It also requires the speaker to clarify the purpose of their speech—whether it’s to inform, persuade, reinforce an idea, or entertain—and to decide on the key points or calls to action they want their audience to remember.

This worksheet is teaching students the importance of tailoring a speech to the specific audience that will hear it. It guides them to analyze their audience’s expectations and needs, which is a crucial step in ensuring the speech is relevant and engaging. The worksheet also helps students define the goal of their speech and focus on the essential messages they want to convey. By completing this worksheet, students learn how to make strategic decisions about content and delivery to effectively communicate with and impact their audience.