Social Media Estimation

Worksheet Description

This worksheet is centered on the theme of social media, featuring a set of estimation word problems related to various aspects of social media engagement and analytics. Students are prompted to estimate the impact of changes in follower counts, likes, shares, engagement rates, and ad click-through rates based on given scenarios and percentages. The problems also involve calculating potential video views, the total watch time for videos, and the growth in followers over time. Accompanied by an illustration of a social media character, the worksheet is designed to relate to students’ familiarity with social media platforms and their interest in digital interactions.

The worksheet is aimed at teaching students how to apply estimation and percentage calculations to contexts they are likely familiar with, such as social media usage. It introduces them to concepts like engagement rate and reach, which are important in digital marketing and personal branding. The problems encourage students to think about the mathematical relationships behind social media metrics and how these figures can be used to measure the success and influence of content online. By solving these word problems, students enhance their quantitative reasoning skills and their understanding of how data is used in the social media landscape.