Framing

Worksheet Description

This worksheet revolves around the concept of “framing” within the realm of public advocacy. It introduces students to the idea of framing, encourages them to ponder its significance, and prompts them to consider the necessary knowledge and strategies for effective framing, especially when presenting a public pitch. The design, with its three broad questions and ample space for answers, allows for in-depth exploration, reflection, and articulation of thoughts regarding framing in the context of public messaging and advocacy.

The primary aim of this worksheet is to acquaint students with the art and science of framing in public advocacy. By leading students to define framing themselves, it promotes foundational understanding. The emphasis on the importance of framing underscores its pivotal role in shaping public perceptions and influencing outcomes. Moreover, by challenging students to think about how to frame a pitch advantageously, the worksheet fosters strategic thinking, helping students grasp the intricacies of crafting persuasive and impactful messages in the public domain.