Watching Commercials

Worksheet Description

This Persuasive Writing worksheet is a tool for analyzing the use of persuasive techniques in commercials. It instructs students to watch different commercials and identify the specific persuasive strategies employed, such as eliminating alternatives, invoking scarcity, providing social proof, using persuasive words, and employing recognized techniques like “foot in the door” or “door in the face.” Additionally, students are prompted to note if the commercial utilizes humor and to think critically about the emotions and logic (pathos and logos) behind the advertising. The worksheet is organized with sections for students to write down the name of the commercial and the persuasive techniques observed, along with facts, examples, and details that support their analysis.

The worksheet aims to teach students how to critically engage with and dissect the persuasive strategies used in advertising. It encourages them to be more discerning viewers by recognizing the various methods advertisers use to influence consumer behavior and attitudes. By identifying and reflecting on these techniques, students develop media literacy skills and a deeper understanding of ethos, pathos, and logos in practical scenarios. This analysis also enhances their own persuasive writing abilities by exposing them to effective strategies that they can apply in their rhetoric.