Rhetorics in Advertisement

Worksheet Description

This worksheet begins by asking students to explore various advertisements and find examples of each rhetorical device. Students will be prompted to draw a picture of the product featured in the ad and provide a brief description of how the ad utilizes ethos, pathos, or logos.

As students examine advertisements, they will develop a keen eye for the strategies employed by advertisers to persuade and influence consumers. They will learn to recognize how ethos is established through the credibility and reputation of the brand or spokesperson, how pathos is evoked through emotional appeals and storytelling, and how logos is conveyed through logical reasoning and evidence.

This activity encourages students to think critically about the persuasive techniques used in advertising and to consider the intended impact on the target audience. By analyzing and discussing the examples they find, students will deepen their understanding of rhetoric and enhance their ability to interpret and evaluate persuasive messages in various contexts.