Emotions in Advertising

Worksheet Description

This worksheet is a creative task that guides students through the process of using pathos, the emotional appeal, in the context of advertising. Students are asked to select one of the illustrated products-a house, a ring, or a car-and create an advertisement that employs pathos. They must write down the text of the advertisement, draw a corresponding picture, and then explain how pathos is utilized in their advertisement. This exercise encourages students to think about how emotional connections can influence people’s decisions in the marketplace.

The “Emotions in Advertising Exercise” is teaching students the practical application of pathos in persuasive communication, specifically within the realm of marketing. It allows them to explore how emotional appeals can be crafted and used to engage an audience’s feelings and persuade them to feel a certain way about a product. The task of explaining their use of pathos helps students articulate their understanding of this rhetorical device. By combining creativity with rhetorical theory, the worksheet helps students develop a hands-on understanding of the power of emotions in persuasion and consumer behavior.