Dissecting A Print Ad

Worksheet Description

This worksheet is aimed at developing critical analysis skills by dissecting the components of print advertising. It guides students through the process of scrutinizing the claims made by the ad’s text, understanding the message conveyed by the images, and how they complement or contrast with the written content. The questions are purposefully designed to prompt students to consider the persuasive elements of the advertisement, including identifying the ‘hook’ that captures attention and the specific audience the ad targets. This encourages learners to delve into the strategies used by marketers to appeal to potential customers.

In the second part of the worksheet, students are asked to reflect on the effectiveness of the advertisement by questioning if they are convinced by the ad, and more importantly, why or why not. This critical reflection allows students to engage with the ad on a deeper level, examining their own responses to the marketing techniques used. By dissecting these elements, the worksheet not only sharpens students’ analytical abilities but also increases their media literacy, enabling them to become more discerning consumers of information. The exercise empowers students to look beyond the surface and question underlying motivations and methods in advertising.