Classifying Media

Worksheet Description

This worksheet is a media literacy exercise designed to guide students through the analysis of a media piece. It involves identifying the type of media (such as a commercial, advertisement, packaging, music video, etc.), pinpointing the target audience (children, teens, adults, or everyone), and determining the purpose of the media (to sell, to teach, or to entertain). Additionally, students are asked to circle the elements they observed (like words, pictures, video, sound effects, speech, color) and to summarize the media’s message.

The worksheet is teaching students to critically assess various aspects of media content. By categorizing the type of media and its target audience, students learn to recognize who the media is designed to influence and why. Understanding the purpose behind the media helps them discern the motives of the creators. By summarizing the media’s message and observing its elements, students practice extracting key information and gain insight into how different media components contribute to the overall impact of the media on its audience.