Catchy Phrases Parade

Worksheet Description

This worksheet is about the literary device called diacope, which involves the repetition of a word or phrase with other words in between. The examples provided on the sheet are well-known slogans from advertising campaigns, illustrating how diacope is used to create memorable and impactful messages. Students are encouraged to identify and write down an example of diacope that they have come across in print, radio, or television advertising. They are also prompted to analyze the repeated words and the effectiveness of the diacope in advertising.

The worksheet is trying to teach students how to recognize and understand the use of diacope in advertising language. By providing notable examples, it demonstrates how repetition can emphasize a product’s identity and foster brand recall. The exercise of finding a diacope in media helps students develop critical thinking skills about marketing strategies. Moreover, the reflection questions at the end encourage students to engage with the material by considering the persuasive power of linguistic techniques in advertising.