Know, Feel, Do

Worksheet Description

The “Audience Analysis” worksheet is a structured guide aimed at helping individuals prepare for effective communication by analyzing their audience. It prompts the user to specify the topic they are addressing, identify their intended or expected audience, and articulate their communication objectives, including what they want the audience to know, feel, and do. The worksheet also includes a section for prioritizing different audience segments, considering their profiles and concerns, and assessing how they might feel about the message being delivered.

This worksheet is designed to teach students the importance of understanding their audience when planning communication. It encourages them to set clear objectives for their message and to think deeply about the different segments within their audience, tailoring the communication to meet the varied needs and reactions of these groups. The exercise helps students develop empathy and strategic communication skills by considering the perspectives and emotional responses of their audience. It also reinforces the concept that successful communication is as much about the receiver as it is about the message itself.