Your Message

Audience Analysis #12

Worksheet Description

The “Audience Analysis” worksheet is a planning document that helps individuals prepare for delivering a message by understanding their audience comprehensively. It prompts the user to define the message they wish to convey, identify the target audience, and consider the audience’s lifestyle, beliefs, and needs. Additionally, the worksheet encourages users to think strategically about how to address those needs and determine the most effective medium for communication, whether through writing, video, speech, or another format, and to justify their choice.

This worksheet teaches students the fundamental process of tailoring communication to suit a specific audience. It guides them to analyze and empathize with the target audience’s perspective, enhancing the relevance and impact of their message. By completing this worksheet, students learn to consider various aspects of their audience and the most effective ways to reach them, fostering skills in critical thinking and strategic communication. The emphasis on selecting an appropriate medium for the message further broadens their understanding of effective communication practices.