Create An Ad

Worksheet Description

This inventive worksheet offers an engaging exercise where students get to dip their toes into the world of advertising by using the linguistic twist of anthimeria. Students are given the choice between three different product images—a coffee machine, a scooter, and an ice cream shop—and tasked with creating an original advertisement for one of them. The challenge is to employ anthimeria, ingeniously transforming one part of speech into another, to craft a memorable slogan or phrase. This involves not just writing down what the ad will say but also conceptualizing a matching visual that enhances the impact of the anthimerized words.

The lower half of the worksheet is dedicated to the students’ creativity, featuring space for them to sketch their advertisement’s visual component and lines to write their anthimeria-based slogan. Afterward, students must articulate their thought process by explaining how they used anthimeria in their ad. This process is not only a test of their linguistic creativity but also their ability to explain their rhetorical choices, bridging the gap between creative writing and critical thinking. Such exercises help students to understand the power of word choice and the role it plays in persuasive language, which is a fundamental skill in marketing and communication.