Advertisement Analysis

Worksheet Description

This worksheet is a media literacy activity focused on the analysis of advertisements. It guides the student to identify the product or service being advertised, determine the target audience, and reflect on where they saw the ad and its effectiveness in that location. Additionally, the worksheet provides space for students to note what they perceive as good and bad aspects of the advertisement and to summarize their overall impression of the ad.

The purpose of the worksheet is to teach students how to critically evaluate advertisements by considering their content, placement, and impact. It encourages students to think about the strategies used to appeal to specific demographics and to assess the persuasiveness of these strategies. By analyzing the positive and negative elements of an advertisement, students learn to discern the techniques used to influence consumer behavior. This exercise also helps students develop an informed perspective on how ads are designed to attract attention and convey messages effectively.